We have all known for quite some time now (July 2012) that our girl Rihanna has teamed up with River Island to launch a unique collaboration with the high street giant. We also know from Rihanna’s individual edge of style that the collection will definitely showcase the ethnic and urban looks from the Diamond singer’s personal and heavily accessorised innovative wardrobe. As of yesterday, what we now know is that Rihanna for River Island will in fact launch during London Fashionweek.
Can we get a SAY WHAT up in here? I think so. Why? Because this news is epic. And we aren’t the only one who thinks so.
"We are very excited to present our Rihanna for River Island collection at London Fashion Week. This is the perfect platform to showcase Rihanna’s design talent and ambition" - Ben Lewis, River Island Chief Executive
"Launching at London Fashion Week is a dream come true for me. I have wanted to design my own collection for a long time and to present my collection for River Island alongside all of the other great design talent at LFW is a real privilege. I can’t wait to see the reaction from my fans and the fashion press!" - Rihanna
I don’t really care if Rihanna’s River Island line will be for women…I’m going to wear it anyway. Think of the snapback caps, the accessories, the oversized sweatshirts and shirts…and motif t-shirts…I will rock them. Mark my words. Excuse me while I go listen to Unapolegetic on constant repeat. Peace.
Rihanna for River Island will showcase at London Fashionweek at a special event on Saturday, February 16. The collection will launch globally in store and online on March 5.
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