Following the highly successful collection from last year’s winner Stine Riis, for the second year in a row, H&M is offering one emerging designer the opportunity of a lifetime with the H&M Design Award.
Moving fashion forward by supporting young and talented fashion designers from all across Europe. With the winner going on to display their collection in select H&M stores this autumn. Something the colourful creations of 28 year old London College of Fashion graduate Stine Riis saw first hand last season as her collection hit selected European stores in September 2012. Stine’s collection was inspired by minimal art of the 60s with an emphasis on the blending of materials, experiences and of course, colours.
Eight designers have now been short listed and revealed by H&M for this year’s Design Award. Of which an international jury featuring some of the biggest names in fashion will select the winner, together with Ann-Sofie Johansson, Head of Design at H&M.
So far my personal favourite from this year’s troupe goes to Sweden’s very own Erik Litzen with his futuristic ‘P-Androgeny’ collection. Mixing a militant masculine style with femine fits and shades featuring sculpted outerwear and an exciting take on gender neutrality. He’s also the only dude on board showcasing menswear.
The winner will be announced on 29th January 2013 during Stockholm Fashion Week, followed by a fashion show with the winner’s graduate collection. A People’s Prize will also be awarded to one finalist via public vote with the winner offered an internship with Jonathon Saunders in London. The H&M Design Award 2013 event will also be streamed live at designaward2013.hm.com.
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